GTM Positioning

Successful GTM positioning requires a persuasive argument, one that a buyer can internalize and use to convince themselves or others of your value. Work with us to determine your GTM positioning strategy through our unique heuristics and argument-based workshops and arrive at the right messaging to set your company apart.


Today, marketing decisions can and must be based on research results and comprehensive analytics. Emphatic Thinking grounds every argument and messaging strategy in academic and market research. Check out some of our most recent research publications here.


Through GTM Positioning and carefully crafted research, we’ll help you arrive at the messaging that communicates the best argument for buying your product or service. This messaging serves as the foundation for every marketing endeavor.


  • Emphatic is my go to resource when it comes to defining and clearly communicating our company strategy to the most important audiences. Their strategic and technical acumen, combined with their creative chops, enable us to land messages critical to moving forward with our strategy.

    Cameron Scott Head of Brand, GoDaddy
  • Emphatic Thinking did an excellent job on a price sensitivity study for a new product we are launching.  They exceeded my expectations by providing tremendous value add to our pricing approach, and an extreme level of quantitative analysis that will allow us to maximize revenue.

    Kyle Maeda VP of Technology, Kinetiq

What we do


Case Studies

Messaging Frameworks

Strategic Narratives


Survey Development

Marketing Intelligence

Thought Leadership

Who we are

Stuart Christoph
General Manager

Nick Danielson
Lead Designer

Eric Duerr

Liz Hunter-Keller
Lead Writer

Emily Lindburg
Account Manager

Fairness Peck
Chief of Stuff

Ken Rufo

Want to work with us?

206 1st Ave S
Ste 310
Seattle, WA 98104


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