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GTM Positioning

Successful GTM positioning requires a persuasive argument, one that a buyer can internalize and use to convince themselves or others of your value. Work with us to determine your GTM positioning strategy through our unique heuristics and argument-based workshops and arrive at the right messaging to set your company apart.

ANALYTICAL RESEARCH

Today, marketing decisions can and must be based on research results and comprehensive analytics. Emphatic Thinking grounds every argument and messaging strategy in academic and market research. Check out some of our most recent research publications here.

B2B MESSAGING

Through GTM Positioning and carefully crafted research, we’ll help you arrive at the messaging that communicates the best argument for buying your product or service. This messaging serves as the foundation for every marketing endeavor.

Testimonials

  • Emphatic is my go to resource when it comes to defining and clearly communicating our company strategy to the most important audiences. Their strategic and technical acumen, combined with their creative chops, enable us to land messages critical to moving forward with our strategy.

    Cameron Scott Head of Brand, GoDaddy
  • Emphatic Thinking did an excellent job on a price sensitivity study for a new product we are launching.  They exceeded my expectations by providing tremendous value add to our pricing approach, and an extreme level of quantitative analysis that will allow us to maximize revenue.

    Kyle Maeda VP of Technology, Kinetiq

What we do

Whitepapers

Case Studies

Messaging Frameworks

Strategic Narratives

Keynotes

Survey Development

Marketing Intelligence

Thought Leadership

Who we are


Stuart Christoph
General Manager


Nick Danielson
Lead Designer


Eric Duerr
Founder


Liz Hunter-Keller
Lead Writer


Emily Lindburg
Account Manager


Fairness Peck
Chief of Stuff


Ken Rufo
Principal

Want to work with us?

206 1st Ave S
Ste 310
Seattle, WA 98104

info@emphaticthinking.com

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